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Qantas is leaner, faster, and more profitable, but has it also lost something along the way?
Qantas is performing again.
Leaner. Faster. More profitable.
But there’s a trade-off in aviation that doesn’t show up on a balance sheet—
and it only becomes visible when things go wrong.

Craig Reid
Apr 274 min read


The Bonza Debate Misses the Real Problem: Resilience
Bonza was not just a funding story, or a victim of the incumbents. It was an execution and resilience problem in a market that punishes weak airlines very quickly indeed.

Craig Reid
Apr 179 min read
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